I thought you might want to hear from a few of my customers and the experience they had working with Cognoscenti Cycles to build their dream wheels.

Corey Mihailiuk, owner of Cognoscenti Cycles.

Testimonials

In today's world of marketing non-sense, it's hard to trust that what you are buying is the real deal. And unfortunately, an understanding and appreciation for great craftsmanship have taken second place to what's new and next, no matter the quality.

Getting a set of wheels built by Corey is quality and craftsmanship at its best. You are investing in his incredible skills, craft, and knowledge that has been honed over three decades, not overnight.

You cannot replicate this, no machine has this fine touch, and as a result, the wheels you get are like nothing else you have ever ridden. They are works of art, beautifully tuned to your exacting measures, and every detail is deeply considered.

Every ride will put a smile on your face and the reassurance that you are riding the best, the safest, the finest tuned cannot be compared to anything else available on the mass market.

In today’s world, Corey is the real deal.

Marcel Zierfuss

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I first heard of Cognoscenti Cycles when embarking on a journey to build a dream carbon road machine. A friend of mine and a fellow cycling nut spoke highly of Corey as he had recently built him up a set of awesome wheels. He literally said that this was the only option for someone with my taste. I blindly trusted him, and the next thing I know I am enthralled in a 45 minute discussion with Corey about rims, hubs, spokes and everything in between. The rest was history. Fast-forward to today, and I have just received my second set of wheels (this time track) and I couldn’t be happier with the end result.

Unwavering attention to detail, pursuit of excellence, and fantastic after-sale customer service. If you want a truly bespoke, tailored, wheel building experience of the highest order, while at the same time gaining a great deal of knowledge about what you’re actually purchasing, then look no further.

Peter Chauch, Toronto Ont.

Bike Influencer, Cycling Junkie

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I cannot overemphasize how positive my experience was with Corey and Cognoscenti Cycles. When I first reached out to Corey, I didn't know exactly what I wanted, however he took the time to walk me through my endless options and the pros and cons of each in great detail. I really felt like Corey cared about finding me the perfect personalized solution and at no point did he pressure me to go in one direction versus another. In the end, I decided to go with Cognoscenti's in-house Carbon Werx rims and I could not be happier - these are an absolute dream to ride and the quality is absolutely top notch. I can say with 100% certainty that I will work with Corey again on my next project. Thanks Corey and Cognoscenti!

James Koka

Toronto

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Toronto and the regions surrounding the city are certainly not known for their immaculate roads. Whether I've been riding gravel, singletrack or our Tuesday night pothole filled cub run. The durability and quality of the wheels I built with Corey has never been in doubt. What I loved about the process was Corey's attention to detail, asking about the qualities you were looking for in a wheel, your budget. Regardless if you're looking for a featherweight carbon wheel or 650b gravel wheel to take you into the bush and back the attention to detail is phenomenal.

It's truly a one of a kind bespoke experience. And in the end, the product backs up Corey's years of experience. There is a feel to riding his wheels that's hard to quantify but as a package, his wheels always feel like more than a sum of their parts.

Daniel Walker

Road, MTB and gravel cyclist.

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Corey of Cognoscenti Cycles knows more about bike wheels than everyone else I know combined - and I know some smart bike people! Corey’s your guy for any wheel build. He has access to a wide range of components to make your build just right. Or you can bring your own parts and have Corey assemble them using his state-of-the-art tools and know how. And if you’re keen, he’ll also tell you the complete history of asymmetric hub flanges (along with any other element of wheel science that you care to discuss)!

Michael Liberzon

X3 Training // NCCP Triathlon Coach // PT // Kettlebell Instructor

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You’ll never meet someone who knows more about wheels than Corey. From the build process, to material and tool quality, to the history of cycling, Corey is an encyclopaedia. But above all else, what makes a good wheel builder is not knowledge of building but whether or not the wheels will stand the test of time. Over 10,000 km ridden on my wheels and still true. Well worth the cost.

Dan Losier

Manager of Wheels of Bloor bike shop, Toronto

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I purchased a new Cervelo R3 and I wasn’t happy with the stock wheel set. I took the leap to go custom and I couldn’t be happier. Corey paired a set of matte black Chris King R45 hubs along with some FSE 55mm deep carbon rims. The result was truly epic.

Peter Hull

Member of Dark Horse Flyers Cycling club, Toronto

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Corey of Cognoscenti Cycles is passionate about bike wheels and is perhaps the bike industries best kept secret! He takes wheel building to the highest level. If you have a question about bike wheels ask Corey, as he knows what the best options are out there for various applications. He’s helped me with tubeless disc road wheels, track wheels and a sometime soon dynamo hubbed front wheel for randonneuring. When you want something amazing for your dream bike, or simply a wheel set that isn’t available off the shelf, and built to your spec, go to Corey.

Tiago Varella-Cid

Road, track, MTB and gravel cyclist.

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Corey was a fantastic resource to work with throughout my first experience building a custom set of wheels for my titanium road bike.  He was knowledgeable, thoughtful and very engaged. He provided a thorough analysis of various options/tradeoffs of how to build an amazing set of wheels set up for my riding style and specific needs.  Most important, his prices were very fair, and the finished product was superb.  Highly recommend working with Corey @Cognoscenti Cycles and will be going back for my next hoops!

David Offierski , Toronto

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The work at Cognoscenti Cycles really does speak for itself. The quality and precision in every miniscule aspect showcase the pride Corey takes in his work, and rightfully so. I’ve had the opportunity to work with Cognoscenti on a handful of occasions and it has never once fell short of high expectations, even with a few difficult components that left me stumped Corey was able to work through get me sorted in no time at all. The level of detail most certainly is what keeps me a continued customer, and I will not hesitate to send others his way.

Kris Cox , Manager of Bateman’s Bicycle Company Service Department

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After a crash last year, Corey offered to take a look at my wheels.  He found that the factory set up was quite a bit off-standard and that the wheels needed some rebuilding.  He took the time to teach me about wheel construction and the changes that we needed to make. I left Corey’s shop feeling confident in the service, wheel construction and that I received good value.  Thanks Corey for your speedy and thorough support!

Gayle Murdoch Member of Dark Horse Flyers Cycling Club , Toronto

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In the summer of 2018, I asked Corey to build me a set of Carbon wheels, a long awaited update for my 13 year old Seven.  I chose Corey based on recommendations as well as many discussions on club rides.  He patiently walked me through the design choices and considerations in choosing the hubs, rims, spokes, and even nipples.  There was way more to consider than I would have thought.  In the end, I have a great set of wheels which I know will stay true and last a very long time.  I had a very positive experience with my first bespoke wheelset - love em!

Mark Kremblewski Member of Dark Horse Flyers Cycling Club, Toronto

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"Corey is the most professional and knowledgeable person I know in all things regarding bicycles in general and wheels in particular. Corey rebuilt my wheels after they were significantly damaged in a crash. I was prepared to write them off but his repairs had them spinning truer than they did before the crash. Corey saved me having to spend $1500 replacing them. I cannot say enough about his skills and professionalism."

Michael Ruane Member of Dark Horse Flyers Cycling Club, Toronto

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I've had a couple of personal sets of wheels built by Cognoscenti Cycles and often send our more particular wheel builds over to them as well. The quality and the attention to detail is second to none. The thought and care that is put into each wheelset is amazing. I've never had anyone care about my personal product more than myself. The experience of dealing with them is great. So professional and knowledgeable. Will definitely dream something up to take back to Cognoscenti soon.

Mike Spagnola General Manager of Bateman’s Bicycle Company, Toronto
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Corey is one of the most knowledgeable and detail oriented people I've met across any industry. I first approached him to complete a set of disc wheels for gravel riding and CX racing on a budget. He provided extremely detailed feedback based on everything from rider weight, to tire pressure, & the type of riding/racing they'd see. After 2 years of P2A, EB100, El Bandito, trail riding, 2 seasons of cross, over 4000km of riding & many massive gravel weekends they are still perfectly true!

Naturally when it came time for something a little more "road" oriented it had to be another set of Cognoscenti wheels ;) I had my heart set on a set of H PLUS SON HYDRA rims, tied to DT350 hubs with Sapim CX Ray spokes. Corey provided the same great experience the second time around and went the extra mile hunting for parts & working with my LBS (Batemans)

I worry about plenty of things when riding or racing far from home, but my wheels certainly aren't one of them.

Mike Costa , Toronto

Competitive gravel and cyclocross rider

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I'm not sure about much in life, but I'm absolutely positively sure that no one other than Corey will be building or servicing any of my wheels as long as Cognoscenti Cycles is still churning out the goods! Bespoke wheels, or sensible wheels - whichever you choose, you get the bespoke experience. No wheel is less significant than any other, or given different treatment. You get the absolute best wheels for your dollar. I can't wait to dream up something else to send over to Corey. Buy from someone you can shake hands with!

Justin Paczkowski , Barrie Ont.

Road and gravel cyclist

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 I had a very special project and I was looking for a capable collaborator. I am a really tall and heavy dude, building my first real custom ride by myself, but realized no actual wheel could officially support me.  After weeks of research, I sent my story and requirements to all the wheel building companies I could find.  I was mostly disappointed or sceptical with every answer I got, except for Corey's response.  Right at the beginning, I could sense Corey's passion, rigor and professionalism.  Asking me questions to better understand my needs, he took my request very seriously.

In all honesty, Corey told me right away it wouldn't be easy.  But, god, he did his homework. After a lot of research, he proposed some options. With all his input, we reoriented the project several times, each time to a better one.  We did have issues along the way, but found greater alternatives every time.  With Corey's explanations, I did learn a lot about every aspect of the wheelset

I now ride my Guerilla Gravity Pedalhead hardtail with absolutely no doubt about my wheel strength (36 holes, White Industries CLD+ boost hubs, Nextie Premium enduro carbon rims, etc, etc - and a meticulous build-up).  We even found the way to fit my aesthetic request along with all my technical needs, wow !

From the consulting, the research, the build-up and most of all, for his uninterrupted help and friendly support from the beginning of this journey, I am so thankful.

Mathieu Provost, Quebec

MTB rider

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Cognoscenti Wheels, Where do I begin? 

Corey is the epitome of his business name - Cognoscenti - the Italian word for having SUPERIOR knowledge and understanding of a particular field.  After being introduced to him through my riding club (DHFlyers) I began to understand why everyone thought of him as THE EXPERT WHEEL GUY! Seriously...  reputable bike shops in the city consider him their go-to! 

Not only is he a walking encyclopedia, passionate for his craft, he is a pleasure to converse with and makes it interesting to learn the intricacies of a wheel. It's not just a spinny thing that makes your bike go round. Hubs and rims and spokes oh my! ... and speaking of spokes did you know that their job is to ...  (ok...  I'm getting off topic here but seriously I learned a ton)  

It's all in the details - your riding style, your weight, and the very best quality material - Corey ensures you have the perfect set of wheels.

Wheel building is a true art...  Corey is the Bespoke master that delivers pure magic.

Thanks again Corey for breathing new life to my SUPER CHARGED LITESPEED with Boyd Altamont Ceramic wheels.

Bruno Bunicci

Member of Dark Horse Flyers club, Toronto

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My bike has a certain level of tire clearance and I was concerned with fitment after the build. Corey measured my bicycle , trialed several different set ups and came to a good conclusion as to what would work. We then discussed a variety of different rims and I landed on an alu/ceramic hoop that I had not given serious consideration. Corey understood the purpose I had in mind and recommended them as a good fit for the job at hand. After the first ride all is very good. He met his commitments and timelines and is professional in his business relationships. I’d close by saying that he has significant knowledge of the industry and in particular, wheel components and construction and I trust his judgement. 5 stars out of 5.

Garth McAdams, Uxbridge Ont.

Road cyclist

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Initially, I was planning on taking a stab at building up my own set of wheels. After looking into everything involved with the process, I realized I was in over my head. Enter Corey

Corey was great to work with. He's incredibly knowledgeable, detail oriented, and has a ton of experience. I was able to meet with him and discuss what I wanted out of my wheels, and he was able to build up a set of wheels nicer than I would have imagined. My new wheels are beautiful, bombproof, and fast. I'd definitely recommend reaching out to Corey if you're looking for some quality workmanship and great advice.

Bill Tsatkas, Toronto

Road, gravel & MTB

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My first appointment with Corey occurred on a rainy day. He immediately put me at ease saying "it's okay I went for a ride this morning myself" so my rainy bike was put next to his gravel bike. Good start. Corey is an excellent conversationalist and an active listener. While discussing wheels I noticed a guitar in his shop. I play drums so this lead to a good chat on music and bicycles. If one tunes a piano in under 5min it will sound like that. If one tunes a wheel in under 5min it will ride like that. This in turn lead to discussing needs vs wants. I've had mixed results with many high end factory built wheels over the years. Being 6'5 and the leverage that comes with that, I tend to break things. Corey has built me the most planted, reactive and solid wheels I've ever ridden. I highly recommend his methodic balance of science and intuition. For me these wheels tick both the want and need boxes with elegance and purpose.

Paul Brennan, Toronto

Road/Fitness
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Corey at Cognoscenti Cycles was a pleasure to work with. He was always taking time to explain the details and offer suggestions based very closely on my rider profile. I never felt like he was pushing a particular product and he was open to hearing about my likes and dislikes. I've ended up receiving a gorgeous set of hoops that are exactly what I was looking for to mount on my new steed. If you're looking for a top quality build from someone who sweats the details to get things just right, Corey is your guy!

Shawn Walsh

Gastown Cycling Club

Vancouver, BC

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I was almost a year in to owning a No.22 Great Divide with some decent stock DT Swiss wheels when I decided I wanted a very special set to truly complement the frame and other components, all of which I consider to be the stuff of dreams (already I'm a very lucky guy!). I saw Corey's work endorsed by some very respected folks in the biz (especially No.22!) and decided to give it a try, knowing full well that shipping from Canada to New York City probably wasn't the cheapest option, but the folks I had tentatively reached out to here in the City just weren't responsive/gracious enough to warrant the time/money I was planning to spend on this wheel set.

From his response to my first exploratory email I immediately knew I had struck gold: Corey was so gracious with his time over both email and especially on our first phone call to discuss my aspirations. Being new to the custom wheel market, I of course had a ton of questions (many of them probably a bit tedious!), and with each one Corey took pains to answer it out of both a huge breadth of experience/expertise and with a winsome sincerity: it's easy to tell he's mainly interested in working with a person's particular set of desires/predilections/constraints/budget, rather than pushing any sort of agenda.

There are so many decisions points in coming up with a wheel package from scratch, and Corey certainly has deep knowledge and expert advice on each and every one! He listened attentively to what my goals were for this wheel set (among others: sleek and nimble on the road while confident on gravel/hard-pack with a unique desire for zero drag/resistance from the rear axle mechanisms) and was able to guide me to what is a truly killer result: Onyx Vesper hubs surrounded by Nox Composites Falkor 36D hoops, with all the finest hardware in between...

Corey was super transparent about all the pros/cons of this setup (which, I selfishly have to add: the cons are vanishingly few...), including the turnaround time, and with even that he was proactive in working with the suppliers to ensure timely delivery for the build completion. I knew shipping internationally was likely rife for drama, but it was worse than I had anticipated; and even then Corey was stellar, taking the time to personally communicate with the border officials to get the wheels pushed through all the customs rigamarole!

I'm extremely happy with how these wheels turned out, and if I ever need another set of wheels (even though these are kinda designed to be the end-all, be-all...!) I'll definitely be ringing Corey up again.

Joseph Digerness

Brooklyn New York

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I was introduced to Corey from another wheel builder. Funny enough. From the very first email and phone conversation, I could tell that this guy knew his stuff. I believed that if you need a suit, you don’t go to the grocery store to buy it. You can, if you want…but don’t ask what the material is called and how did they make it. When I was blasting Corey with a million questions over two months and not decided, Corey replied…don’t rush it…I want you to be happy. And when he did build my first set of wheels, I haven’t stopped smiling.

If you want something that is going to last a long time and something one of a kind, Corey is your builder.

Frank Mazzuca

Road and gravel cyclist

Veneto Cycling Club - Woodbridge Ontario

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There is no better person than Corey to build your next wheelset. He is technically gifted, remarkably experienced, very thorough, and a great communicator. Whether it's over the phone, by email, or in person, Corey will always take the time to get to know you and what you want out of your wheels. He works quickly but with great care, and the end product will be something you can ride and enjoy for endless miles. 

Corey was kind enough to indulge my inner wheel geek, and was happy to get into the details on spoke count, lacing patterns, rim manufacturing... the list goes on. I was comfortable with and confident in his recommendations which were well reasoned and backed up by lived experience. 

Corey also provides terrific after-sales support. When I dented my rim, Corey magically fixed it despite the brittle nature of the alloy, good as new. 

Thinking about new wheels? Don't hesitate to give Corey a call. 

Drew Cheung

Commuter cyclist

Toronto

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If you’re reading this you’re obviously looking for someone to build your dream wheel set…stop looking!

You won’t find a better Master Wheel Builder anywhere in the world…so stop here. It doesn’t get any better. Hand Built Wheels is Corey’s focus and specialty. He builds them one by one, but only after taking the time to get to know you, your bike, your riding style and desires. He’ll listen to you, make suggestions, and because he works with all the brands out there, there are absolutely no limitations! That’s so refreshing.

If you’ve never experienced the difference an expertly built wheel makes in your riding pleasure - not to mention handling, comfort and speed, you’ve been missing out on that special something. 

That special something can only be delivered by a Master Wheel Builder like Corey of Cognoscenti Cycles. Corey and I had numerous discussions in person, by telephone, and by email. I’m one of those bike geeks I’ll admit, but he patiently and enthusiastically answered all my questions and proposed solutions that could only come in a customized wheel set. Corey loves what he does, and it shows!

I first met Corey a few years ago. Since then he’s built three sets of wheels for me – the ENVE SES 3.4; ENVE SES 4.5 AR Disc; and the super light ENVE G23. In total these hoops have been ridden over 20,000 kilometers, including a USA coast to coast ride, and they are still true, and round, to the fraction of a millimeter. 

In short, Corey’s attention to detail is over the top. Saying he’s a master of the art of wheel building is an understatement. The proof is in the wheels! 

Ovidiu Schiopu

Victoria, BC, Canada 

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Corey at Cognoscenti is incredibly knowledgeable about all things bikes, and more than anything, builds a killer wheel! I purchased a pair of road wheels through Blacksmith that were built by Corey, and two years and thousands of kms later they are still straight as an arrow. When looking for a pair of wheels for my MTB, I was excited to go back to Corey. He was tremendously helpful, walking me through numerous pros/cons of different setups. We ultimately settled on a pair of Carbon Werx and they are spectacular. Highly recommend Cognoscenti for any of your wheel building needs.

Blake Bogden

Toronto

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Corey at Cognoscenti Cycles is no doubt a master at his trade. With first hand experience and knowledge on everything about wheels from the manufacturing process, to technical data that would just make your head spin. From the new standards to the old classics, I would always trust Coreys tried and trued recommendations. 

Moise Bensimon

CIRCA Bicycle Company

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Great experience building a wheelset with Corey. He has a refreshing balance of passion and patience. Corey provided excellent advice, walking through the selection of each component and other design choices to build a set of wheels that I know is right for me and my style of riding, and even took the time to carefully measure the clearances on my frame to make sure everything would be perfect. I'll be back when I need (want) my next wheelset.

Peter Campbell

Toronto

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They Said It Couldn't Be Done

24 spokes holding a Clydesdale steady through darting turns, narrow passes, and perilous potholes.

Corey was able to bring my dream wheelset to life. Without his expertise and experience these wheels would be anything but bombproof.

I initially set out to build a wheel-set myself, reading and watching reviews on parts and taking inventory of what I could secure, which wasn’t much given the supply shortage. Rather than compromise I chatted with Corey, who educated me on the pros and cons of some of the parts I was eyeing.

Working with Corey is akin to having a personal consultant on your wheel build.

He takes the time to walk you through each part, while introducing and educating you to others. It's clear Corey's only goal is to keep you riding for as long as possible.

Elliott Glynn

Toronto cyclist

______________________________________________________________________________________________________________________________I was ready for my second set of wheels to round-out my one bike/two wheelset solution for road and gravel riding. I spent a lot of time researching stock wheels, but felt I wanted to better understand the options and customize those to my needs. Plus, when I have a chance to ride on something (especially something as critical as a wheelset) and know the person and story behind that product, that's important for me. And that's certainly the outcome I got.

Corey spent a tonne of time with me upfront to understand what kind of riding I'd be doing, and while doing that, it really helped me be more thoughtful on what was most important. This part of the process alone was incredibly valuable as it guided me down the path of reality and saved me from making some choices I thought I should make vs. what was right. I went with Cognoscenti Cycles' custom Carbon Werx wheels given the premium quality, and complete control over the finishing details. Corey also spent a lot of time working with me on the right hub brand, number of spokes, type of spokes, tension, and even which spoke nipples would look best. It was an incredible experience from start-to-end, and even beyond as I had questions after riding them a while and Corey would get back to me immediately with his thoughts. Incredible customer service and pride in his work.

I could not be more happy every time I ride this wheelset. They ride well, look amazing, and after a season of heavy use, still look brand new. You've found your wheelmaker.

Matt Smith

Road & gravel cyclist, Co-founder of Endurance Tap

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Hi Corey, just rode on the wheels for the first time tonight and they spin beautifully.

There's a discernable difference for sure and oddly the ride feels more compliant as well despite near max recommended psi level.

Thanks for the amazing service and knowledge, you're a wheel genius and I hope to work with you again soon.

Regards,
Daniel S.

Toronto road cyclist

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Hi Corey

I finally had a chance to get a half dozen rides in so I thought I’d get in touch to share my experience thus far with my custom Carbon Werx Vector / White Industries CLD wheels.

They’re amazing! They give the bike a true road bike feel.  One big difference I notice is that it now feels like any acceleration comes from the transfer of my own power to the bike, rather than from the power assistance.  I also notice a vast difference when riding at speeds above the assist limit of 32 km/hr.  At 35-40 range  the bike just feels like a normal road bike.  The ride is very comfortable and the handling is great.  I have a good friend who lives in Penticton with the same bike and he may be getting in contact for a set.

 Eric Allen

Road & gravel cyclist

Specialized S Works Turbo Creo SL

—————————————————————————————————————————————————————————————-I recently purchased three sets of wheels from Corey, and I must say it was an outstanding experience. Corey not only offers top-notch products but also provides an exceptional level of professionalism in his service. His communication skills are excellent, and his knowledge and experience in the field are truly amazing. Corey takes the time to listen to the customer's needs and builds customized wheel sets based on those requirements. The craftsmanship of the wheels is beautiful, a true testament to his skills.

I had an unfortunate accident with one of the wheels recently, but Corey came to the rescue. He fixed the wheel within 24 hours, and I'm truly grateful for his prompt assistance. Corey is not only a master in his craft but also a wonderful person to know. I highly recommend everyone to experience his master-built wheels. You won't be disappointed!

Iven Lee | Bikefit Canada Pro Fitter 

I first heard of Corey and Cognescenti Cycles through a bike shops social media feed. I had assumed that his work was highly bespoke (which it is) and priced out of reach (relative to the "competition" it definitely isn't).  Frustrated with a full season of popped spoke issues on one of my high end wheels, I reached out to Corey for his guidance.  We spoke on the phone a couple of times and Corey patiently explained everything from his methodology through to the manufacturing processes of the various wheel builders out there. I met with him in person, and decided that the most cost effective approach to my problem was to have him build me a new set of wheels.  My first ride on this new set of Carbon Werx wheels far surpassed my expectations.  My prior wheels, which had cost much more, felt unstable and sluggish in comparison.

Fast forward almost a year later, and I was planning my dream bike build from Firefly. Corey was the first person I called, even before I'd finalized the bike design. We worked together to discuss the purpose and the use of the bike, and agreed to move ahead with Carbon Werx Vector filament wound 45mm deep rims and Chris KIng R45D hubs in a Matte Jet finish. The resulting final bike is a dream to ride and a beauty to look at.  If for any reason you're looking at getting one of the "big name" wheels out there, you owe it to yourself to first have a discussion with Corey.  He also builds those, and will put in the same care and attention to detail as his own Carbon Werx wheelsets.  But after two experiences with Cognoscenti, I don't ever see myself going back from the wonderful combination of Carbon Werx and Corey's wheelbuilding expertise.

Mehran Malek

Road and gravel cyclist.